I build and grow B2B and B2C marketing programs from the ground up or inside an existing team that needs them working properly. Six-plus years of experience across SaaS, digital brands, insurance and healthcare. I use generative AI as a multiplier for faster research, drafting and production, and I stay hands-on with strategy, voice and quality.
Long-form editorial, developer education, and platform-specific content, each formatted with full SEO context, meta description, strategic rationale, and related articles.
A practical guide to the freelance sales process, positioning, outreach, and turning a first conversation into booked work, written for Squarespace's community of independent designers and builders.
How to win back clients who've gone quiet, re-engagement emails, CRM hygiene, and the timing that makes a check-in feel welcome instead of desperate.
A working guide to Squarespace product blocks, what they do, when to use each layout, and how small design choices change whether a visitor buys.
Part 1 of the developer education series: the case for teaching as a go-to-market strategy, why technical audiences trust companies that educate them, and what that trust is worth.
Part 2: the how-to companion, scoping, structuring, and producing a developer course that engineers actually finish, from outline to assessment.
Additional work samples including email nurture sequences, product landing pages, developer-audience tutorials, and brand voice documentation.
Three programs, three mandates, all built with limited resources, all measured against real outcomes.
Dentalcorp needed consistent, compliant content across hundreds of local practice sites, without an agency bill for every page. I designed the AI-assisted content system that produces and reviews that content centrally, with healthcare compliance built into the workflow rather than checked at the end.
Canada's largest dental enterprise needed unique, compliant, on-brand content across 500+ practice websites. The previous approach relied on expensive agencies with weeks of turnaround per update. First content marketing hire, the mandate was to build everything from scratch.
Designed and built an LLM-powered content system for compliant, locally relevant dental content. Established brand voice across two distinct audiences, launched SEO architecture, built freelance writer network, introduced AI workflows, and owned full PIPEDA/CASL compliance.
Prefect sells to engineers, who ignore most marketing. I built the content program end to end (editorial, webinars, and lifecycle), written at a level a data engineer would respect, and tied directly to pipeline instead of pageviews.
Prefect needed to build credibility and pipeline with a developer audience that ignores traditional marketing. The challenge: create content that earns genuine trust from engineers, supports a product-led growth motion, and drives adoption through education rather than promotion.
Built a full-funnel, multi-format content program targeting a developer ICP, blogs, video, landing pages, case studies, and knowledge base. Managed practitioner-author pipeline and partnered with Product and Engineering for authentic technical content.
At ContentLab I built the inbound program around a simple bet: teach developers something genuinely useful and the leads follow. That meant long-form educational content, courses, and tutorials, planned as a curriculum, not a content calendar.
ContentLab was outbound-first with no inbound engine, a dated website, and no scalable demand generation. The goal: build a durable marketing system from scratch, establish thought leadership in the developer content space, and shift growth from outbound hustle to organic pull.
Rebuilt the website end-to-end. Shifted growth model from outbound to inbound, making organic search the #1 source of demo requests. Launched a webinar engine and built CRM and email lifecycle programs. Co-produced the Developer Education on the Frontlines webinar series.
I'm freelancing now and open to the right full-time role in content marketing, copywriting, writing, and content creation. Send the role, or just the problem you're trying to solve, and I'll reply with relevant samples.